For years we’ve noted how the traditional cable TV industry is slowly-but-surely bleeding customers tired of paying an arm and a leg for bloated bundles of often terrible programming. And for just as long we’ve documented how far too many cable and broadcast executives are hell bent on doubling down on all of the bad behaviors that cause these defections in the first place. That has ranged from knee jerk price hikes in the face of growing streaming competition, to efforts to stuff more ads into every viewing hour, whether by editing down programs or speeding them up to ensure maximum commercial load.

The ugly truth most cable and broadcasting executives can’t face is that the era of the sacred cable TV cash cow is over. Television simply isn’t going to be as profitable in the wake of real competition and the more flexible, cheaper pay TV alternatives that competition is providing. And while countless industry executives still somehow think this is a fad they can wait o